On Tuesday, August 2nd, the posh vogue retailer Gucci introduced it will settle for the Bored Ape Yacht Membership-affiliated ApeCoin in the chosen US-based shops. The brand new initiative goals to supply Ape holders a very helpful alternative to say their standing IRL, by providing unique BAYC-inspired clothes on the market.
To carry the thought to life, Gucci has joint efforts with the supplier of crypto funds BitPay. By taking on $APE, Gucci turns into the pioneering luxurious model to just accept this cryptocurrency as fee, alongside Bitcoin, Ethereum, and others. It’s price noting that 70% of US-based Gucci’s boutiques are accepting over 10 cryptocurrencies thus far.
Being on the frontline of the web3, together with blue-chip partnerships with the market leaders like Superplastic, and producing NFTs of its personal, Gucci as soon as once more claims itself as essentially the most breakthrough luxurious vogue model thus far. Furthermore, such nice help from Gucci marks a big milestone for the $APE token. With solely about half a yr for the reason that launch, ApeCoin has all the probabilities to compete with such cryptos as Ethereum or Solana, given the big-scale PR marketing campaign.
“We added ApeCoin and Euro Coin as a result of clients of our luxurious service provider companions requested for it,” BitPay CEO Stephen Pair introduced, including, “they requested, and we delivered.”
Thus, Gucci as soon as once more proves that the bodily and digital worlds are carefully intertwined. In all probability, we’re supposed to look at an unique Gucci x BAYC collaboration within the shortest attainable time. Let’s wait and see.