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Kraken & Williams Racing: A method for the longer term constructed on efficiency & excellence


Blog Inner Kraken Williams announcement

Kraken is thrilled to unveil an thrilling partnership with the English System 1 workforce Williams Racing, one of the vital iconic and profitable groups within the sport’s historical past.

This groundbreaking partnership brings collectively two legacy manufacturers famend for his or her innovation, cutting-edge know-how, and unrelenting ardour for excellence. The partnership additionally unites two of the world’s most trusted manufacturers on a worldwide stage with a shared imaginative and prescient for the way forward for finance, group engagement, and a dedication to pushing boundaries.

The Kraken emblem will seem prominently on the halo and rear wing of the Williams Racing’s FW45 race automobile pushed by Alex Albon and Logan Sargeant within the System 1 Rolex Australian Grand Prix 2023. We anticipate this partnership to additional our mission of accelerating the adoption of cryptocurrency so communities around the globe can extra simply obtain monetary freedom.

Kraken Rear Wing

Kraken and Williams Racing can even create unparalleled digital collectible experiences with a deal with elevating the crypto group and interesting motorsport followers. As at all times, group stays on the coronary heart of every thing Kraken does; for the primary time, holders of a number of the most enjoyable digital collectable initiatives on KrakenNFT will have the ability to show their NFTs on the rear wing, alongside Kraken.

Williams Racing X Kraken

“Kraken and Williams Racing present what is feasible whenever you mix imaginative and prescient with excellence, disruptive efficiency, and innovation. Each are iconic manufacturers which have stood the check of time,” stated Mayur Gupta, Kraken’s Chief Advertising Officer. “This partnership will allow us to have interaction with each Kraken’s and William’s international communities and showcase the influence and life-changing potential of Crypto and Web3.”

This partnership marks Kraken’s first international partnership with a System 1 workforce as we put together to turbocharge our international presence within the coming 12 months.

Two legacy manufacturers who by no means cease innovating

Kraken and Williams Racing share numerous similarities between their origins, values, and performance-driven requirements. They’re each gritty, iconic disruptive manufacturers pushed by ardour and a dedication to constructing progressive merchandise meant for an ever-changing world. Williams has at all times saved an eye fixed in direction of the longer term, residing by their mantra: “the following race is at all times a very powerful one.”

Williams Racing earned the respect of the grid by by no means settling for “adequate” and continually discovering methods to innovate and carry out on observe. With the second most Constructor’s Championship wins of any System 1 workforce, Williams is one in every of simply three manufacturers to take care of their place in each season for greater than 4 a long time. Kraken is proud to hitch them as they proceed constructing for the long-term success of the workforce.

Turbocharging the worldwide adoption of crypto

On the subject of securing your monetary freedom, nothing places you within the driver’s seat fairly like crypto. Accessed by over 10 million purchasers around the globe, Kraken has earned a popularity as a safe place to purchase and promote BTC, ETH, and different digital property.

We’re honored to work with Williams Racing, one of the vital esteemed manufacturers, not simply on the System 1 grid, however around the globe. As we speed up our mission to empower monetary freedom and inclusion globally, we sit up for collaborating with Williams Racing and seeing our mission by means of to the checkered flag.


These supplies are for normal info functions solely and usually are not funding recommendation or a advice or solicitation to purchase, promote, stake or maintain any cryptoasset or to have interaction in any particular buying and selling technique. Some crypto merchandise and markets are unregulated, and also you will not be protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any enhance within the worth of your cryptoassets and you need to search unbiased recommendation in your taxation place.



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